ART DIRECTOR AND DESIGNER
introduction
I’m Evian Olivares, an Art Director based in Los Angeles with a passion for design.
Let’s bring ideas to life and craft captivating visuals for your upcoming projects. I focus on a wide range of launch campaigns and innovative branding. I've got a keen eye for details and a pulse on design trends. With my experience from print to digital advertising my goal is to be a creative force in LA's dynamic scene and make a lasting impact.
abm
ACTIVISION BLIZZARD MEDIA
Collaborating with Activision's media division comes with its challenges. Grasping their brand essence and orchestrating presentation decks for both B2B and B2C content showcased at major conferences can be quite daunting. By maintaining an organized approach and establishing a structured process for brainstorming, conceptualizing styles, and regular reviews, I proactively manage these tasks proactively. Translating statistics into compelling visual narratives lends a meaningful direction to design, shaping the rhythm and pace for delivering information.
activision blizzard
CALL OF DUTY, OVERWATCH, HEARTHSTONE, WARCRAFT …
Over the past three years working closely with Activision, I've gained valuable insights. I've taken charge of production launches for their Season reveal campaigns, overseen the entire process from pre-reveal to post launch. This involved creating digital banners, social media content, emails, and even contributing to out-of-home projects, such as designing banners and videos for SOFI stadium's 360-degree screens.
The trickiest part is following IAB guidelines, ESRB ratings, and meeting specs for Amazon, Playstation, and Xbox.
web design
I've enjoyed a diverse array of web design projects. These have included crafting landing pages for brands such as Crash Bandicoot, Ghost Story Games, Call of Duty, Flex+, and The Irvine Company. My work involved creating modals, image gallery systems, filters, branding styles, components, responsive layouts, and interactive prototypes.
With the introduction of Figma, collaboration with developers has become smoother, making it easier to ensure that approved design elements including parallax effects and scroll animations are seamlessly implemented.
epic games
EPIC GAME STORE
Through our agency I've had the opportunity to collaborate with Epic Games. In this role, I've managed and designed all things Epic Game Store, including digital banners, social media content, and newsletters. My primary focus was on their Free Games and Support a Creator pages. Additionally, I contributed to major holiday campaigns such as Black Friday Sale, 25 Days of Gifting, and special events like The Game Awards.
fortnite
Epic's most engaged franchise operates at a whole new scale. Continuous campaigns for new season launches were a regular occurrence. I got to take charge of managing, ensuring quality, and designing materials for user acquisition, including first-party digital banners, social media content, and large OOH sizes, all for approval. Subsequently, these materials were localized for 15 different countries. In the past three years, I've optimized our productivity. Previously managing 2-3 campaigns weekly, we can now efficiently handle 8-10 campaigns with just a couple of designers.
